Is it necessarily true that you only ever get great results if you’re prepared to put in the effort and persevere?
Well, not if the experiences of Felicity Wingrove, founder and managing director of Zen Communications are to be believed.
In just eight short months within the Telford Business for Breakfast network, Zen Communications is already reaping the benefits of referral marketing, and has already recouped its annual membership fee four times over.
Zen Communications is a Telford-based public relations consultancy offering PR, issues management, copywriting, editing and proofreading and internal communications services. Zen Communications works locally, nationally and globally and proudly supports a wide range of businesses and organisations, from boutique start-ups to multi-nationals like petro-chemical giants BP, manufacturing masters like Wedge Group Galvanizing, and business masters like Triangle HR.
Zen Communications founder, Felicity Wingrove, started her business after gaining significant expertise across the world of public relations, corporate communications, and issues and crisis management. Felicity worked in the sector for over thirteen years including roles leading a national PR agency, running external communications for a FTSE 100 and representing some of our best known – and loved – high street stores, brands, and celebrities. Her role at Zen focuses on the growth and development of the public relations agency as a whole, bringing on board new clients and spreading the gospel according to Zen.
So what have Felicity’s experiences of referral networking been like in the short time she’s been involved with the Telford BforB group?
How useful and beneficial have you found BforB membership?
“It’s been great. I’ve only been a member of the Business for Breakfast network for the last few months, but it’s already worked fantastically well for us. Not only have we made some brilliant contacts, but we’ve also got some clients from our networking and some really trusted suppliers; all within the space of just eight months. We’ve already managed to make back 4 times our Business for Breakfast membership in the first few months alone. So we’re very optimistic about our future prospects.”
Would you recommend BforB membership to other businesses?
“I’m a firm committed member of Business for Breakfast. I really enjoy the meetings, and have loved my time in the group so far. I would definitely recommend BforB membership for anyone looking to grow their business through referral marketing. I really can’t recommend it highly enough. It’s fantastic, and I’d encourage other businesses to follow my lead and join a group they share an interest in.”